NGOs have unparalleled access to many of the most engaging news stories. When disasters or emergencies break, NGOs are often first on the scene. They are not only at the epicentre of the story, they are part of it. And more often than not, they are there with TV cameras to capture the action.
But so often this is a wasted opportunity. TV news editors for years have expressed disappointment at the inadequate production values, tardiness of delivery and the lack of newsworthiness of footage they are offered by aid agencies and similar organisations.
We can help you change that. With our long experience of producing and distributing news footage worldwide, we can advise you
· how to produce footage that is newsworthy and compelling
· how to package it so it is of use to broadcasters
· how to script and shortlist it in the “agency style” familiar to news broadcasters everywhere
· how to package it for the rapidly growing number of internet outlets
· how to deliver your footage in timely fashion, via the internet, using comparatively inexpensive and easy-to-use technology
· how to reach the right agencies, broadcasters, broadcast unions and web portals to give it the widest distribution globally, and get your footage and your spokespeople on air and onto the web.
Our trainers have many years of experience in producing and distributing news footage to maximum effect, gaining widest possible usage. We can offer you the opportunity to benefit from that experience, in the format of a two-day course, in London. For more information, please contact marta.machado@thomsonreuters.com
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