
REUTERS/Ajay Verma
By Jennifer Robin Raj, Reuters Bangalore and participant on Thomson Reuters Foundation's 'Reporting HIV AIDS course' Bangkok, 10-14 November 2008
Bangalore, Nov 19 – India’s press watchdog has issued new guidelines for reporting on HIV and AIDS, calling for greater efforts to protect the identities of those carrying the virus and written consent for any stories about them.
Journalists are encouraged to avoid alarmist reports and images of the sick and dying that convey a sense of gloom, helplessness and isolation, and are not to use hidden cameras.
The Press Council of India, an autonomous statutory body, said that children in particular who are infected by HIV or living with it in their families should not be photographed or identified by name.
To help protect the identity of individuals, the guidelines recommend filming in silhouette, filming hands, feet or the back of the head, and not revealing the exact location of the shoot.
The council, which worked with UNAIDS and other groups on the new guidelines for both written and electronic media issued on Nov 16, discourages the use of words such as “scourge”, “AIDS patient/victim/sufferer” and said the term "HIV/AIDS" was no longer accurate.
"With effective treatments now available, HIV infection does not necessarily lead to AIDS. It is important to reflect this in reportage. Since HIV is not synonymous with AIDS, ‘HIV/AIDS’ as a term is no longer considered accurate."
"News organisations should take the initiative to lessen the impact of a ‘negative’ story such as suicide due to HIV-related illness by carrying statements from positive people who have faced the challenge successfully, or by giving help-line numbers," the guidelines say.
The council's decision cannot be challenged in any court of law in India. Media reactions were mixed and some said they were not informed of or involved in drawing up the new guidelines.
According to official Indian figures some 2.5 million people in the country of 1.1 billion people are infected by HIV, representing some 13% of the world’s total.

