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UN media awareness workshop first in Central Africa
2008-06-14 18:12:35

A mock news conference at Brazzaville workshop
A mock news conference at Brazzaville workshop
BRAZZAVILLE – In one part of town, the United Nations and the Republic of Congo held ceremonies to mark the 60th anniversary of the start of UN peacekeeping operations.

In another, senior UN officials were fielding difficult questions at a news conference dominated by allegations of sexual abuse by peacekeepers or humanitarian workers.

The ceremonies were for real. The news conference was an exercise organised as part of a May 27-28 Reuters Foundation media awareness workshop.

“It was very useful to increase the competencies of staff in media relationships,” Dr Koen Vanormelingen, the Congo Republic representative of UNICEF, said afterwards.

Reuters Foundation consultants Nick Kotch and Nick Phythian ran the workshop in the Congo Republic capital, Brazzaville.

Commissioned by UNICEF, it was the first in central Africa to bring together heads or deputy heads of different UN agencies around the theme of media awareness.

“A secondary benefit (was that) it strengthened the team spirit between the different agencies,” said Vanormelingen, a Belgian and one of the 13 participants.

The peacekeeping anniversary coincided with a Save the Children Fund report which said the sexual abuse was more widespread than previously thought.

The UN officials organised the mock news conference, which offered insights into the way in the press corps responds to such a story. Some were journalists posing awkward questions. Others explored different techniques for handling negatives, a major theme of the workshop.

TV techniques and identification and presentation of key messages were the other major themes. Participants gave interviews, prepared news releases and watched replays of themselves performing in front of the camera.

The workshop ended with a series of filmed ambush interviews designed to knock them off their guard and force them to think on their feet.

The heads or deputy heads in the Congo Republic of UNICEF, the UN Development Programme, the UN Population Fund and the World Health Organisation attended the workshop along with the representative of the UN High Commissioner for Refugees. The deputy head of UNICEF in neighbouring Democratic Republic of the Congo also took part.

Selected senior staff and press advisers working for the UN in Congo Republic completed the line-up.

Facilitators Kotch and Phythian ran a one-day media-awareness course for 12 UNICEF staff in the Congo Republic earlier in the week. 

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